What are you
building?
We don't sell hours. We sell outcomes — with a price, a timeline, and a standard you can hold us to.
Starter Outcomes
For pre-seed founders who need to look fundable fast
A pitch deck that gets meetings
12 slides. Narrative built for how MENA investors think. Designed to the standard of a funded company. Delivered in 5 days. You walk into your next meeting looking like you've already raised.
A landing page that sells
Live, published Webflow page. Copy written for your specific audience. One conversion action. Mobile perfect. Analytics connected. Delivered in 7 days. You can run ads to it Monday.
A brand identity that feels real
Logo system, color palette, typography, usage guidelines, and 10 branded social templates. Everything a developer or marketer needs to keep your brand consistent without calling you. Delivered in 7 days.
A social presence that builds trust
30 days of branded content templates — stories, carousels, posts — editable in Figma or Canva. A content calendar structure. Hand it to anyone on your team and your brand stays consistent. Delivered in 5 days.
Growth Outcomes
For seed-stage founders who need to convert and retain
A registration flow that converts
Every screen between 'I'm interested' and 'I'm in.' Friction removed. Copy that reassures at every moment of doubt. Edge cases covered. Annotated for your developer. Delivered in 7 days. Your activation rate improves or we iterate until it does.
An onboarding flow that increases CSAT
The first 5 minutes of your user's experience, fully designed. Every screen, every empty state, every moment of delight and every moment of confusion — resolved. The thing that determines whether users stay or churn. Delivered in 7 days.
A checkout flow that reduces drop-off
Every step between intent and payment, redesigned for trust and momentum. Copy that removes hesitation. UX that removes friction. Delivered in 7 days. Built to measurably improve your conversion rate.
A mobile experience that gets 5-star reviews
Your iOS or Android app, redesigned from the perspective of the user who almost deleted it. Navigation, hierarchy, interactions, empty states — all resolved. Complete Figma file your developer can open and start building from immediately. Delivered in 7 days.
Scale Outcomes
For Series A founders who are scaling a team and a product simultaneously
A design system that matches your production
A Figma component library built from what's actually live in your product. 50+ components. Tokens set up for your brand. Documentation your developers reference without asking questions. Your team ships faster and your product looks consistent everywhere. Delivered in 10 days.
An app store presence that gets downloads
Icon, screenshots, preview video storyboard, store copy — everything needed to publish on iOS and Android looking like a company worth downloading. Most founders remember this exists launch week. You'll have it ready. Delivered in 5 days.
A complete MVP that's ready to build
Every screen your developer needs to build V1. Complete Figma file, component library, interaction notes, edge cases, empty states covered. A developer opens it Monday and starts building without a single question. No ambiguity. No follow-up calls. Delivered in 14 days.
Who's behind the work
7 years designing products people actually use.
I've spent the last 7 years as a senior product designer at companies like Amazon and Verizon — designing software that millions of people use every day. I've built design systems from scratch, led growth experiments that moved real metrics, and shipped AI-powered experiences before most teams had a strategy for it.
Before Jazari, I designed an AI insurance assistant that 70% of active users adopted. I redesigned onboarding flows that lifted sign-ups. I built bilingual design systems for the MENA market — Arabic-first, RTL-native, not an afterthought.
Every outcome on this page comes from that experience. When I say your pitch deck will look like you've already raised — it's because I've designed at the standard that raised companies operate at. When I say your onboarding will increase CSAT — it's because I've measured it before.
Want to see the work? → rafat.design
Not sure which outcome you need?
Let's talk.
Every engagement starts with a 30-minute call. No commitment. No pitch. Just clarity.